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Who we are?

We believe in the wonderful imperfection of life. We believe in people, passion, authenticity and you. We believe that everyone is beautiful as they are, down to the last strand of hair. These are our four reasons.
We started some 20 years ago from scratch. We grew into the most successful hair product company in Finland by working hard and with a passion. We have swum against the current, boldly done things our own way and celebrated being different without paying attention to beauty ideals.

Slogan

We Love the Real You

Mission

Feel beautiful

Vision

To inspire and empower people with sustainable products, the best service and a world-wide beauty community

About Bio-Molecule Repair

About Bio-Molecule Repair™ Products

Elevate Your Hair Care Standards with Scientifically Proven Benefits

About Bio-Molecule Repair

Our Story

Established in 1997, Miraculos Oy is the largest company in Finland specializing in the sales, marketing and import of the hair salon sector’s products and services. Our own brand, Four Reasons, is the most successful line of salon cosmetics by many indicators; half of Finnish women use products of the range and, in addition to Finland, it’s available in 15 export countries.

In addition to the Four Reasons products and training services aimed at professional hair stylists, our product range includes popular international hair cosmetics brands, such as Paul Mitchell and Olaplex.  Miraculos is part of the family-owned Finnish Transmeri Group with a turnover of EUR 222 million in 2020. In all, the group employs more than 750 people.

Four Reasons Professionals

Four Reasons is a community of passionate hair stylists whose mission is to make everyone feel gorgeous as themselves. 100 % vegan, sustainably produced professional hair products, made with love for people’s individual beauty.

Are you a professional hair stylist? Read more about our services we offer to support your success here!

We take responsibility

Pinky Promise

A hair product or even a visit to the hair salon is not a necessity. We can make do without them.
Hair however is a part of our identity, it plays a part in our mood, it is a way to express yourself. It’s important for many of us that our hair reflects what we feel we are. That is why we don’t use just any old hair products. We want to do our part in promoting responsible production and sustainable consumption. Our long-term development work aims at creating products with a life cycle built on responsible choices that are based on sustainable development.

Proven Power of Bio-Molecule Repair

94%

Hair Strength Restoration

Up to 94% of hair's natural strength is restored after just one use, making it one of the most effective repair treatments available.

8x

More Moisture Retention

Hair retains up to 8 times more moisture compared to untreated hair, ensuring long-lasting hydration and softness.

80%

Reduction in Breakage

Hair breakage is reduced by up to 80% after a single treatment, delivering immediate and visible results for damaged hair.

10,000+

Salons

Trusted by over 10,000 professional salons worldwide for its advanced bio-molecule repair technology, ensuring salon-quality results.

Ready to work with us ?